Supply Chain & Product Management · Strategy · Social Impact
7+ years. $100M+ in commercial revenue forecast, planned, and delivered. 4+ industries — I turn complex supply chain challenges into decisions that protect margins. Elevating supply chains to strategic business priorities that drive revenue.
Over the past 7+ years in supply chain and product management, I have worked across luxury retail, imaging technology, and heavy industry, building resilient demand and supply strategies, evaluating S&OP cycles, and navigating global disruptions—from chip shortages to port closures—while strictly protecting product availability and commercial targets.
Throughout my career, I have planned & delivered over $100M+ in revenue. I specialize in demand forecasting, supply planning, and omni-channel inventory optimization. By leveraging data analytics, automation, and strategic planning, I help teams enhance product availability, reduce excess inventory costs, and fundamentally improve supply chain efficiency.
Outside of my work, I am deeply committed to leading projects that uplift communities and provide genuine opportunities for people who need them through projects like Eleven Summits and the Aether app.
Owning end-to-end forecast processes across retail and e-commerce channels. Translating market signals, promotional activity, and new product launches into accurate, actionable demand plans.
Designing and executing supply strategies that balance cost, availability, and agility. Identifying bottlenecks, challenging assumptions, and intervening early to protect service levels and working capital.
Leveraging Power BI, SAP, and statistical modelling to surface insights that drive commercial decisions. Building dashboards and tools that make complex supply chain data visible and actionable.
Managing inventory positioning and availability across retail stores and e-commerce simultaneously. Ensuring the right stock is in the right place for every channel at every moment.
Collaborating with commercial, marketing, finance, and logistics teams to align supply chain execution with business ambition. Driving consensus and accountability across complex stakeholder environments.
Applying Lean Six Sigma principles to streamline material flows, reduce waste, and build scalable processes. Translating operational inefficiencies into measurable cost and time savings.
Leading regional demand and supply planning across Retail and E-commerce channels in the GCC, owning the full forecasting lifecycle — from baseline validation to NPI and promotional animation. Manages the regional replenishment and purchasing plan, applying brand and ABC-classified stock policies to control Days of Inventory and inventory value while minimising write-offs across all store formats.
Consistently met and exceeded 100% of monthly sales forecast targets while managing supply chain risk through chip shortages, regional conflicts, and port disruptions across Europe and the Middle East. Established a new forecasting process for high-priority consumables, securing 120% product availability, and drove a 30% reduction in operational costs through process optimisation.
Al Shirawi · Oasis Investment Co. · Aug 2020 — Aug 2021
Drove lean material management improvements across factory operations, reducing procurement costs through rigorous vendor and inventory analysis. Implemented lean inventory systems that aligned purchasing and issuance with production strategy, eliminating performance bottlenecks and improving on-time delivery.
Lamprell Plc. · Sep 2018 — Feb 2020
Delivered $540,000 in logistics savings through improvements to documentation and lead time processes, and eliminated $350,000 in financial leakage by implementing a scrap management framework. Initiated Industry 4.0 digital transformation projects — including AI welding robots and facial recognition systems — reducing operational lead times and improving quality standards.
Education
Heriot-Watt University
Education
BITS Pilani
Certification
Chartered Institute of Procurement & Supply
Certification
American Society of Quality
Research into supply chain resilience in the consumer electronics industry, using Canon Middle East as a case study through the COVID-19 pandemic. Examines risk identification, supply chain disruptions, and the effectiveness of mitigation strategies employed to maintain operational agility.
Material study modelled in Ansys to analyse the impact of lightning strikes on aircraft protection systems using composite materials. Explored structural behaviour and failure modes to inform safer aircraft design.
Designed, built, and raced a Formula-style race car for the FSAE Italy competition. Involved end-to-end engineering from design and fabrication through to track performance — competing against universities from across the world.
Things I've built outside of work — driven by curiosity, purpose, and a desire to create something meaningful.
A social-impact e-commerce brand co-founded with Levin Thomas. Curated products with a mission — a portion of every sale goes toward empowering individuals and communities in need.
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